I'm a great believer in the power of personal branding, not just as a tool for career success, but as a way to help build a life that will make you happy.
I won’t bore you with definitions of what personal branding is – others have done it, and probably better than I could!
But I will tell you this, personal branding should be:
Practical
What use is personal branding if you can’t apply it to your life and see results? I have read far too many books on personal branding that spent 80% of their pages convincing me it was worth doing, and then only in the remaining 20% did they tell me how to actually do it. I like to switch that to 10% on why you should use personal branding and 90% on how to do it.
Easy to understand
Personal branding, like any business-related field, tends to use complicated language and create new and more “professional” terms for simple ideas, which generally just makes it hard to muddle through and understand. Personal branding can be intimidating, and this doesn’t help! While I may use ten words where two could have worked, I make sure to keep things as clear and simple as I can.
Focused on building a life that works for you
A lot of personal branding content skips straight to how to present yourself online, in interviews, in ads – but that misses what I think is a key component of the whole process: figuring out who you are, what you want, and what will make you happy (what I call the “find” step). Too many people end up being very successful in careers and roles that make them miserable – personal branding done properly will make sure you’re not a miserable “success”. It’s not just for finding a job, either – it’s a tool you can use throughout your career to steer it towards happiness and fulfilment.