I am a great believer in the power and potential of personal branding. Most people seem to believe personal branding is only for business owners and job seekers, but used correctly, it can also lead to brighter, more fulfilling lives for career-minded individuals.

Because of this belief I'm writing a practical Personal Branding book for success in the workplace and developing a pilot personal branding course for Kyndryl. In 2014 I gave a lecture based on this work to business students at the University of La Rioja, and I continued sharing my passion for this topic at IBM hosting workshops for events like Careers Academy 2020 and IBM Foundation Females workshop, holding 1-2-1 sessions and writing articles to help my fellow IBMers (and now Kyndryls) achieve their career goals. For more information on my strategies for personal branding, and to access my previous presentations, visit the Personal Branding tab!

As for my career, after obtaining my Business Administration and Advertising degrees I moved to London where I joined IBM Global Technology Services in 2015. There I got to experience a variety of roles, starting out as a Business Specialist in the Graduate Program and later moving on to Transition and Transformation as a Project Manager. In the 2021 split I joined Kyndryl, still working in the ever-changing environment of T&T, enjoying the challenge of facilitating and coordinating complex service management programmes. Every day I look for opportunities to help make my team more productive and successful using every tool at my disposal, including coaching and Agile practices.

I'm always open to conversation, feel free to contact me!