I am a great believer in the power and potential of personal branding. Most people seem to believe personal branding is only for business owners and job seekers, but used correctly, it can also lead to brighter, more fulfilling lives for career-minded individuals.

As a result, I'm writing a practical Personal Branding book for success in the workplace. In 2014, I gave a lecture based on this work to business students at the University of La Rioja. I'm also bringing my Personal Branding skills to IBM where I host workshops, 1-2-1 sessions and write articles to help my fellow IBMers achieve their career goals. For more information on my strategies for personal branding, and to access my previous presentations, visit the Personal Branding tab!

In my own career, I obtained a dual Bachelor's in Business Administration and Advertising. In 2015, I joined IBM's Global Technology Services Graduate Scheme as a Business Specialist, and in July 2017 moved on from the Grad Scheme to be a full-time Project Manager. Working in the ever-changing environment of Transition and Transformation accounts, I enjoy the challenge of enabling the application of new technologies and solutions to old problems and processes. Every day, I look for opportunities to make my team more productive and successful, and so I am quickly becoming an expert at knowledge sharing and process improvement.

I'm always open to conversation, feel free to contact me!